All tagged Behavioural Change
The Universities' Police Science Institute's latest briefing paper summarises research on the science of influence to show how various techniques are employed in digital communications environments.
Cartoon cats have been used to make police warning messages more memorable and less about trying to scare people into changing their behaviour.
The Crime and Security Research Insitute, as part of the College of Policing's Commissioned Partnership Programme, has carried out 4 primary research studies looking at how crime is continually advancing in volume and sophistication and how future crime prevention must be designed with this in mind.
Crime prevention messages aimed at the public typically adopt a ‘fear frame’ – trying to scare people into changing their behaviour, and in doing so potentially fuelling the public’s fear of crime. This study aimed to develop new evidence and insights about what works to persuade people to adopt new security behaviours that better protect them from crime risks.